Nature uncompromised, from soil to skin.
‘Natural’ has become the new standard in the beauty industry; its popularity has seen a meteoric rise in recent years. In response, natural ingredients production has been forced to scale rapidly, leaving their ‘natural’ credentials often a lot to be desired.
At náu, we elevate natural skincare by creating formulations that retain the potency and quality of nature’s active ingredients. We work with organic farms across Europe to source the highest quality ingredients, a level of quality that sadly can no longer be maintained for a lot of mainstream ‘natural’ skincare brands. Our mission is simple; to create products that retain nature’s inherent goodness in its most potent, rawest form. We’re passionate about the benefits that nature can have on our skin and its ability to nurture, nourish, and supercharge various skin types and concerns.
Being natural, however, is not just something we keep in mind when it comes to the ingredients we use. We respect nature by sourcing our ingredients from zero waste production farms, opting for low carbon-emission extraction processes and utilising reusable and recyclable materials. From soil to skin, sustainability is at the heart of what we do. Read more about our sustainability efforts here.
Our farm to face products guarantee purity and transparency, empowering our consumers to make informed decisions when it comes to their skincare.
Creating and sourcing
náu Founder, Dr Anne-Claire Walch, has a PhD in Pharmacology and a wealth of knowledge on skincare and its ingredients. Anne-Claire’s selected Hungarian lab partner, the award-winning Phiola Workshop in Budapest, specialises in Aromatherapy and Naturopathy to formulate our line of products. Acclaimed for their fusion of nature and science, the region is also well known for its natural, mineral-rich ingredients and soil.
By fusing scientific innovation and expertise with the finest natural ingredients, we bring you powerful yet natural formulations that get to work on your skin. Our products’ excellent quality depends mainly on the careful selection of raw materials and the right conditions during their processing. This processing method is entirely free of synthetic chemicals, where there is no need for vitamin-destroying roasting, solvents, neutralisation by chemicals, or deodorisation.
We are proud to offer products of outstanding quality, certified 100% natural and vegan. Our oils are extracted using cold-pressed methods to retain nature’s ingredients in their purest form for their onward efficiency. Learn more here about our unique extraction processes here.
A Tailored Approach
Normality is defined by the images we see all around us, we are led to believe that we should all have idealised and flawless skin. Whether unseen or perfectly disguised, many of us have conditions such as eczema, acne, rosacea and feel pressured to cover up what makes us unique.
Developed on the fundamental understanding that we all have different wants and needs when it comes to our skincare regime, our range of formulations look to combat a multitude of concerns and conditions, including various skin types, skin conditions, and ageing concerns such as fine line and wrinkles. With time, our skin’s needs invariably change, and our different ranges are here to support your skin through each stage of life.
We Demystify Ingredients
At náu, we’re passionate about championing nature and its many benefits for the skin, which is why we want to educate people more in this area; honestly breaking down the ingredients in our products and sharing in-depth knowledge of their properties and effects. By demystifying the ingredients, we’re putting the experience in the hands of the consumer so you can make an informed choice and trust in what you’re putting on your skin.