What is hyaluronic acid? náu's skincare guide

Your guide to the ‘it’ ingredient and its Top 5 Benefits 

Hyaluronic Acid (HA) is a naturally occurring sugar found in our skin that holds and retains water to keep the skin’s epidermis layer moist and hydrated. The HA within our bodies can attract and hold up to a thousand times its own weight in water, which is no mean feat. However, over time as our bodies get older our skin’s levels of hyaluronic acid decrease. This is why hyaluronic acid has quickly become the ‘it’ ingredient in recent years, used as a humectant in many skincare products, namely moisturisers and serums. Its moisture-binding properties are unparalleled, which your skin can reap the benefits from in a number of ways:

Anti-Aging Properties

Skin aging is associated with the loss of skin moisture. As we age our skin produces less and less hyaluronic acid causing it to become dryer and less elastic; this is when wrinkles start to rear their head. However, with increased moisture from hyaluronic acid products, the skin can gradually appear plumper and more smooth, improving the appearance of these fine lines and wrinkles. 

Supple, Glowing Skin

When applied to the skin, hyaluronic acid works to revitalise the skin’s outer surface layers, leaving them looking and feeling softer and more supple, creating a natural healthy glow. You can expect a brighter and healthier complexion after continued use, as well as a more consistent skin tone with fewer blemishes.

An effective Antioxidant

Hyaluronic acid helps inhibit oxidation therefore efficiently protecting the skin’s lipid layer from external factors in the environment, such as sun exposure, harsh chemicals and pollutants. These antioxidant properties make it great for everyday use, especially for those living in the city.

Tighter Skin Tone

As hyaluronic acid fills the skin with added moisture, although it cannot replace the skin’s natural elastic, it can help with the appearance of tighter skin, and firm facial contours for a more youthful appearance.

Promotes Skin Cell Regeneration

Through extra hydration, the skin’s barrier is better protected leading to healthier skin cells and a more vibrant complexion. In turn, this provides a stable environment in which cells are encouraged to regenerate. 

Who is hyaluronic acid best for?

Hyaluronic Acid is used in many anti-aging treatments, which are targeted at those with mature skin types. However, it is completely safe to introduce it into your skincare routine earlier on in your skincare journey given its naturally-occurring properties and benefits to all. 

It is beneficial for those with dry skin, helping to lock in moisture the skin is otherwise lacking; as well as those with oily complexions. Oily skin requires hydration too and hyaluronic acid’s lightweight formulations allow it to absorb quickly, feeling weightless on the skin whilst locking-in much needed moisture. HA is also effective on sensitive and blemish-prone skin as it helps to calm any irritation.

Náu’s Age Renewal skincare range uses plant-based hyaluronic acid as a key active ingredient, alongside rosehip oil and MAP Vitamin C, and it sits at the heart of our premium BIO-SMART serum and Extra-Care ranges too. Our hyaluronic acid is obtained from plant sources using biotechnological processes. which use fermentation to yield the desired molecular weights for skincare purposes.

How to use Hyaluronic Acid?

Hyaluronic Acid can be applied once a day to begin with after cleansing and toning, be it in your serum, eye cream or moisturiser. If you notice your skin really takes to it, then you can weave it into your day and night skincare regime. As it is water-based it should be applied before any oils or heavier creams. 

All in all, hyaluronic acid proves it is a true multitasking ingredient that can be effortlessly applied into a range of skincare routines to target a range of skincare concerns.