How to reduce, reuse and recycle for a better World

Each year, globally, we produce a shocking 2.12 billion tons of waste, a detrimental amount that is simply not sustainable long term. 

Led by documentaries such as Blue Planet, public figures like Greta Thunberg, and supported by government initiatives, the action to reduce global waste is at the forefront of the public eye. This increased awareness means that non-recyclable, single use products are fast becoming a serious and increasing problem for many industries. With this, the circular economy is quickly becoming a promising buzzword in sustainability, matching the consumer demand for quality products, without the waste. 

What is the circular economy? 

The circular economy urges us to rethink our current linear system of ‘take, make, dispose’, and instead mirror nature's cyclical use of resources by keeping products in use and designing new products out of recycled materials. Underlying the circular economy, is the idea that you can build capital from waste. To do this, companies must rethink their products and their packaging, to be recyclable, reusable and waste free. We need to swap the throwaway culture, for a sustainable way of life. 

Circular Beauty

So, how does the circular economy fit into the skincare industry? According to Global Web Index’s report on eco beauty, 43% of UK adults would pay more for environmentally friendly packaging, and 56% would pay more if the products were made with natural, organic ingredients. This demonstrates an increased awareness that has promoted a shift from mass produced readily available skincare, towards consumers craving sustainable brands that are transparent about their ingredient journey.   

How náu promotes the circular economy 

At náu, we are immensely proud of our sustainable efforts and our minimal trace on the environment. From where we source our ingredients, to the design of our packaging, promoting the circular economy lies at the heart of what we do.

Founded on a belief that there is excessive waste in the skincare industry, we followed a zero-waste waste philosophy when making our products, reusing organic waste from other industries to make high quality, natural skincare. For example our rosehip oil is made using the rosehip seeds from local tea and jam makers. Any left over material serves as a renewable source of fuel for the biomass boiler, causing minimum waste and environmental impact. 

How you can get involved.

Want to be part of this growing movement? Here are some simple ways you can reduce, reuse and recycle for a better world. 


  • Reduce your plastic: Be prepared and carry around a reusable bag, water bottle and coffee cup to eliminate your plastic waste. 
  • Go paperless: Get digital receipts, reduce your junk mail, and opt to receive bills and newsletters online to reduce the amount of waste. 


  • Upcycle old products: Our serums and oils are made out of glass bottles, and were designed with upcycling in mind. So why not reuse these as a vase, or refill to make yourself an essential oil. Watch our video for a step by step guide. 
  • Buy products made from recycled materials: Purchase from brands that have a zero-waste culture and make their products from recycled materials and other industries by-products (like our rosehip oil!). 


  •  Compost: If you can, compost. This is a great way to convert waste into useful nutrients for the garden.
  • Rinse your recycling: This ensures it gets recycling correctly instead of landfill.