Eye Creams 101: Náu's Ultimate Guide

The importance of eye creams has been debated in recent years, with some dermatologists claiming that it is just a ‘ploy’ for brands to needlessly market products. This view is shared amongst some skincare lovers (you may be one of them) - that there are some skincare practices that do not need to occupy your time, such as applying eye cream. We’re here to tell you that eye creams should be a staple in your skincare routine, and is very much a necessary step - read on as we break it down for you.

Why do you need an eye cream? 

Let’s make one thing clear - eye creams are not designed to completely eradicate all signs of ageing around the eyes, they’re not miracle workers. Eye creams aren’t a quick fix; however, they’re there as a preventative measure to help slow down the formation of fine lines, wrinkles and crow's feet around the eye area. 

The eye has thinner, and more fragile skin in comparison to the rest of the face, which makes it more prone to the early signs of ageing. Eye creams have therefore been specially formulated to treat the delicate eye area and are more potent, and results-driven than your everyday moisturiser and serum. Furthermore, some moisturisers and serums are harmful to your under-eye area because they have not been formulated to be used there. For example, some contain fragrance and preservatives that can irritate the eyes - causing dark shadows and wrinkles to worsen over time.

How to pick the right eye cream for you 

The beauty industry is saturated with companies making bold claims that their eye creams will banish fine lines and wrinkles for good. This is why it’s important to do your research, looking for products that contain good quality, and effective active ingredients. It’s essential that the eye cream you pick is suited to your skin type and concern and has no synthetic fragrance or harsh preservatives. See below for your specific skin type: 

Dry Skin: Dry skin can cause fine lines to appear more prominently - using an eye cream with moisturising ingredients such as Hyaluronic Acid and Vitamin E will help prevent dryness and therefore, reduce the appearance of wrinkles. Hyaluronic Acid helps the skin retain moisture, whereas Vitamin E replenishes and soothes the skin. Our Age Renewal Eye Cream has been specifically formulated for dry skin, with rosehip oil, marula oil and jojoba oil, these nourishing ingredients work together to hydrate the skin, creating a smoother surface. 

Mature Skin: As we age, our skin produces less collagen, which leads to fine lines and wrinkles. When looking for eye creams antioxidants can help the skin under the eyes appear more youthful and bright. Vitamin C is a fantastic ingredient; not only does it boast a ton of anti-ageing properties, but it also brightens and evens out the skin. Our lightweight Age-Control Eye Cream is formulated with rich, active ingredients to prevent the premature ageing of the skin. Sour Cherry Seed Oil, Hyaluronic Acid and Sea Buckthorn Oil leave the skin feeling radiant and youthful.

Tired Skin: Tired skin can often lead to dark circles and puffiness, pay attention to ingredients that have soothing and brightening properties like Vitamin C & caffeine. Vitamin C is a powerful antioxidant known for its ability to protect the skin from free radical damage and for its brightening properties. Caffeine improves swelling, circulation, and dark circles which makes it ideal for tired skin. The Anti-Fatigue Eye Cream is rich in antioxidants like green coffee extract, which help stimulate blood circulation and rejuvenate tired skin.

Sensitive Skin: Sensitive skin is very temperamental, so it is important to opt for ingredients that will gently nourish and protect the skin, avoiding fragrances and harsh preservatives at all costs. Squalane and Vitamin E are gentle ingredients that condition and rejuvenate tired and sensitive skin without causing congestion or irritation. Our Extra-Care Eye Cream is a gently nourishing, protecting and tightening cream for eyes. Infused with regenerative Ectoin, this eye cream will re-energise tired and sensitive skin and protect it from life's daily irritants. 

Oily Skin:  With oily skin, it is best to find ingredients that are non-comedogenic like niacinamide, almond and sunflower oil. These ingredients have a  brightening and hydrating effect whilst also reducing excess sebum. Due to its lightweight consistency, our Age-Control Eye Cream is perfect for oily skin. 

At what age should you start using eye creams? 

There is no fixed age as to when you should start using an eye cream. Many beauty experts suggest that you should start incorporating an eye cream in your early twenties - starting early is the best preventative method. If you wait later, reversing the signs of ageing will be a lot harder. 

How to best apply your eye cream

When applying eye cream, a little bit really goes a long way - take a dime-sized amount of product and dot around the eye from the inner to outer corners. Gently pat into the skin with your ring finger until the product is fully absorbed. 


Eye creams are an essential part of any basic skincare routine - think about how often your eyes move throughout the day. We blink around 10,000 times a day, and every time we smile, frown cry or squint the skin around the eyes is affected. Let’s also take into consideration how many times we rub our eyes, remove makeup, and strain them when staring at our screens. This all contributes to the development of dry, tired, and prematurely aged under eyes. Eye creams are specifically designed to treat the delicate skin around our eyes, and should be used every day morning and night! They are worth the investment.